Leading Pharmaceutical Innovation

Leading Pharmaceutical Innovation

How to Win the Life Science Race

Schuhmacher, Alexander; von Zedtwitz, Max; Reepmeyer, Gerrit; Gassmann, Oliver

Springer International Publishing AG

05/2018

179

Dura

Inglês

9783319668321

15 a 20 dias

4203


ebook

Descrição não disponível.
Innovation: Key to Success in the Pharmaceutical Industry.- The Industry Challenge: Who Would Want to Be in This Business?- The Science and Technology Challenge: How to Find New Drugs.- The Pipeline Challenge: How to Organize Innovation.- The Make-or-Buy Challenge: How to In- and Outsource Innovation.- The Open Innovation Challenge: How to Partner for Innovation.- The Internationalization Challenge: Where to Access Innovation.- Future Directions and Trends.
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Pharmaceutical industry;Pharmaceuticals;Pharmacoeconomics;Drug discovery;Innovation;R&D;Innovation management;R&D Management;Science and technology;Globalization