Luxury Online

Foreword Author's Note Acknowledgement Preface: Online, Yet Not Inline Introduction: Who is Afraid of the Internet? Connected Luxury e-People are Real People Web 2.0. (or Whatever you Choose to Call it) is REAL! Luxury Communications, the 'e' Way The e-Experience: Creating More Than a Luxury Website The New Reality of Luxury e-Marketing and e-Branding Selling a 'Dream' Online Beyond the Internet: Technology& Innovation for Luxury Luxury Best& Worst Practices Online Epilogue: Interview with Uche Okonkwo

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• E-commerce: aspectos de negócios
• Comercio do retalho
• Vendas e marketing
• Gestão e técnicas de gestão
• Sociologia médica
• Negócios internacionais

brand;branding;communication;Distribution;E-Branding;e-marketing;innovation;Internet;management;marketing;strategy;trade;Web;Web 2.0